Digital Transformation

The Group is committed to integrating technology into our customer services to deliver exceptional experiences that meet user needs and lifestyles, driven by innovation, research, and continuous development of products and services.

In addition to integrating technology to enhance user experience and increase customer satisfaction, C.P. Group is also committed to seamline employees’ works through technology. This also includes building a digital foundation for employees, which allows them to use the new digital knowledge to further develop their work.

C.P. Group is committed to constantly introducing automation, artificial intelligence, electric vehicles, robotics, and new technology into our business activities, including those of business units. These new introductions help increase operational efficiency, food safety, and resources management. Not only that we use technology to enhance user experience, but we also adapt our internal processes to become more efficient.

By integrating technology across the entire value chain—from upstream activities like cultivation to downstream services such as customer engagement—the Group can collect and analyze data at each stage. This enables precise identification of areas for improvement and effective enhancement of various processes.

C.P. Group has studied, developed, and applied Cloud Technology as a standard for advancing the Group’s various technologies, such as service platforms, intelligent robotic systems, and blockchain technology, among others.

By applying technology and digital solutions to customer service and internal process development, C.P. Group places a top priority on investing in cybersecurity systems. This also includes continuously raising cybersecurity awareness among employees, customers, and stakeholders.