Supporting Sustainable Development Goals

Our Impact by the Numbers


that promote good health and well-being


Number of health-related product recalls

2030 Goals and Performance



of sales volume of B2B and B2C products and services promote health and/or well-being

Management Approach

At present, the health of the world’s population remains an issue of global attention and calls for cooperation to find solutions to the problem. At the same time, there is significant increase in the demand for eco-friendly and consumer friendly products. As leader in the agro-industry and food, retail, and pharmaceutical businesses, Charoen Pokphand Group places importance in the development of products that meet the diverse needs of consumers as well as product stewardship obligations.

Therefore, the Group is determined to research and develop products by implementing international management standards, controls and testing across the value chain in order to promote knowledge and good nutrition widely in the society. In doing so, the Group implements the 4Ps principle which focuses on developing people, developing processes in accordance with international standards, developing products that promote health and well-being, and promoting health.

In view of the above management approach, Charoen Pokphand Group recognizes that effective quality management across the board is one means of enhancing the efficiency of production processes and maintaining product quality. For this reason, the Group has integrated both national and international standards on animal welfare into our business operations. Additionally, in order to establish stakeholder confidence, the Group has strictly followed such standards and held trainings to provide knowledge to our employees in an effort to enhance their knowledge and understanding of these standards, including enabling their effective compliance to the requirements. Furthermore, regular audits have also been performed on the Group’s production processes by a reputable third party to verify that they are consistent with relevant standards.

Promoting Good Health and Well-being

As a leading company in the agro-industry and food, retail, and pharmaceuticals businesses, Charoen Pokphand Group holds it one of our core missions to promote good health and well-being for people of all genders, ages and status through our products and services. For this reason, the Group has centered our focus on various aspects of capacity development, such as developing personnel to enhance their knowledge, ability and expertise in creating new goods, products and services that can proactively respond to the needs of customers and consumers, developing production processes and complying with international standards to achieve quality and safe goods, products and services for users and consumers, developing products that enhance the health and well-being of consumers, and promoting health through transparent and complete communication of product information.