Grow with us

Working for C.P. Group is not working for just one organization, but it is mainly the creation of shared benefits for the general public and the nation based on the “Three Benefit Principle” which entails creating benefit for the country, the people and lastly for the organization. “Technology is changing every day. Therefore, we must develop and keep our organization’s technology on par with changes. We have the duty to assess which technology can be adopted to reduce costs and labor while maximizing benefits for the organization. I have applied all the knowledge acquired from my studies in my work. Initially, I only knew about technology, but at C.P., I had to learn about corporate business in order to appropriately implement technology and create innovations that can be applied to the Group’s business.”

“According to the royal intention of His Majesty King Bhumibol Adulyadej, technology can bring about quality of life improvement for the people of the country. Likewise, C.P. Group also offers good things to everyone in the country by adopting modern technology to create new business models and enable the creation of products and services in response to change; for example, the development of the e-commerce system is an investment in technology that does not focus only on profits but highlights quality of life improvement for people in the society. Therefore, I am proud to be working in an organization that is committed to developing the country.”

I’m proud to be working for a Thai company with 100 years of history. With my knowledge and abilities, I was given the opportunity to MC for ‘C.P. Group’s Vision to Action Seminar’ where I listened to the visions of Charoen Pokphand Group Senior Chairman, Mr. Dhanin Chearavanon. I admire and believe in him, not because he is talented or one of the world’s wealthiest people, but because he would always emphasize and teach everyone to follow the Group’s values, or the Three Benefit Principle, which comprises, first and foremost, “benefit for the country”, then “benefit for the people” and lastly, “benefit for the company”. The Senior Chairman also highlights that C.P. people must have “gratitude”. We must know how to give back to the country. Gratitude is the mark of good people. This is the root and the spirit of C.P. people. #wearecp #welovecp”

Shared 10 ways of thinking and principles derived from his experience working in 18 businesses and aboard under C.P. Group.

Revealed his impression as an employee who has worked with C.P. Group for more than 10 years. Being an “organization of opportunities”, Mr. Pisit had the opportunity to exchange knowledge with 18 businesses under C.P. Group, such as maize and feed ingredient trading, feed mill, poultry, food processing plant, restaurant, startup incubation and investment, digital hub, digital content, digital media, smart farm and home, data analysis service, digital school, digital medicine and cybersecurity, etc.

Mr. Pisit has shared 10 ways of thinking and principles gained from working at “C.P. Group, an organization of opportunities”:

1. If we spent today playing, we would only wake up to a dream tomorrow. However, if we planted a seed today, we would wake up to a tree that has grown and sprouted leaves tomorrow.
2. C.P. blood: diligent, honest, economical and patient.
3. 我们一家人 We are all C.P. family.
4. Study behavioral science to persuade people in a correct and moral manner.
5. In management, one must know the money, the people, the time. Administration is to eliminate.
6. A good decision comes from a right decision. A right decision comes from a wrong decision.
7. No one knows everything. No one beats the market. Therefore, each decision must take into account information and thorough understanding of the market.
8. 不管白猫黑猫，会抓老鼠就是好猫 Be it a black cat or a white cat, a cat that can catch mice is a good cat.
9. The sustainable development principle is economy, society and environment.
10. User experience and ecosystem are essential to all digital businesses.

“I would like to thank the management for their kindness and my colleagues as well as the teams both in Thailand and abroad for their support throughout the years. I hope to continue learning from everyone and contributing to the creation of benefits for the country, the people and the organization for a long time to come.”