Vision & Six Core Values

Our vision is to be a leading tech and innovative conglomerate, providing food for both body and mind, that creates shared value and brings health and well-being for all.

For a Better Tomorrow

Building today for a sustainable future for generations to come.

Better Living,

Driving Business,
Sustainable Future.

A Leader

in Driving Sustainable
Business Practices.

Established in 1921,

C.P. Group began as a small seed store with a mission to enhance the lives of Thai farmers.

At present, Charoen Pokphand Group has grown alongside Thai society for many years, guided by a vision to create shared value and uphold social responsibility. We continue to drive innovation to address the world’s most pressing challenges, from food security and access to digital technology to health and quality of life, financial inclusion, and building resilience to climate change. We believe that ‘technology’ and ‘collaboration’ are the keys to shaping a sustainable future, for our nation, our communities, and our organization."

Six Core Values

For more than a century, C.P. Group has earned the trust of Thai society and the global community, and remains committed to continuous development to bring well-being and a better quality of life to people. We are dedicated to fostering economic, social, and environmental growth that is truly sustainable.

A sustainable business is like a great tree with strong, deep roots. Guided by our core values passed down from generation to generation, we uphold the spirit that drives our growth with integrity and ethics, under our six corporate values.

Three Benefits

No business organization in the world can achieve growth, stability and strength independently. It requires the strength of the people, society and the country by its side. Likewise, Charoen Pokphand Group has been able to lead the organization to grow sustainably as we adhere to the “Three Benefits Principle” throughout our existence. The Three Benefits include benefits for the country of investment, benefits for the people in the country of investment and benefits for the Company. The Group has cultivated this value since our founding days to ensure that our actions can create benefits for the country of investment and empower our business to grow.

Speed and Quality

Upon operating business in a borderless world like today’s, the key to business survival and sustainable growth is “speed” and “quality” to enable the business to keep up with changes in technology, news and information, consumer behaviors, and trade rules and regulations. Therefore, the Group must think fast and act quickly without compromising on quality. This key policy is upheld and practiced throughout the organization.

Simplification

Charoen Pokphand Group holds investments in 21 countries and economies, operating through more than 200 subsidiaries and employing over 450,000 employees. The Group places importance on streamlining processes and procedures, using innovation and technology to simplify operations for improved efficiency and effectiveness. “Simplification” is, thus, an important practice which has brought and will continue to bring success to the Group.

Accept Change

The world is overflowing with changes in terms of social conditions, economy, politics, technology and consumer behaviors as well as climate change and unexpected disasters. Therefore, one of Charoen Pokphand Group’s key strategies to empower sustainability is “Accept Change” which has always enabled us to evolve with the world. These changes have prompted the Group to continuously adapt, research, study and explore new opportunities while striving to meet all the needs of consumers and the country.

Innovate

When conducting business, creativity is the driving force for advancement in all aspects, from ideas through to methods, processes, products and services. Just as the world is never at a standstill, businesses must always innovate. Accordingly, Charoen Pokphand Group’s employees are given the tools and supports needed to create “innovation”. Meanwhile, all organizations under the Group are determined to become an “innovative organization” which will undoubtedly result in the creation of the best products and services for consumers.

Integrity and Honesty

Charoen Pokphand Group has operated with integrity for the past century. Even now, as the Group branches out into various businesses, integrity remains the cornerstone of our organization. We firmly believe that business that focuses solely on enriching itself without regard to these values cannot operate in the long term and will eventually erode the trust of suppliers, partners and stakeholders. Whether selling one piece of product or hundreds of tons of products, one must always adhere to “integrity and honesty”.