Promoting Good Health and Well-Being
Charoen Pokphand Group therefore seeks to make it easier for people to take care of their health, from disease prevention and proactive health management to access to appropriate health information, consultation and services. Particular attention is given to people who may face barriers related to location, income or access to healthcare systems.
Charoen Pokphand Group draws on its business capabilities, digital technologies and partner networks to develop approaches that help narrow gaps in access to care. These include health screening and monitoring, the promotion of physical activity and well-being, and digital channels that connect people with medical advice and services, helping make healthcare more accessible, convenient and continuous.
For Charoen Pokphand Group, what matters is not only the number of activities or participants, but whether people gain the knowledge to make better health decisions and have greater opportunity to access appropriate care. This forms an important foundation for a better quality of life and a healthier, more sustainable society.
Case Studies
MorDee Smart Healthcare Platform Expanding convenient and inclusive access to healthcare services
True Digital Group developed MorDee, a smart healthcare platform that integrates comprehensive healthcare services into a single application. It helps people across Thailand, including those living in remote areas, access healthcare and medical services more conveniently through online channels, reducing barriers related to distance and time while expanding access to doctors and medical specialists.
The platform provides services through a network of more than 500 doctors and healthcare specialists from leading medical institutions, covering more than 20 health specialties. Services range from Preventive Healthcare and Telemedicine consultations to nationwide medicine delivery and access to personal medical records. MorDee also collaborates with Thailand’s National Health Security Office (NHSO) to expand treatment channels for Universal Coverage Scheme beneficiaries across 42 groups of diseases and symptoms, while integrating health insurance services with partners to facilitate cashless medical claims.
MorDee has recorded more than 520,000 downloads and over 200,000 registered users, with a 40% repeat-use rate, reflecting the continued adoption of digital healthcare services to support access to medical care. In 2024, MorDee received the National Innovation Award in the Social and Environmental category from Thailand’s National Innovation Agency, recognizing an innovation that has been practically implemented and has generated tangible social and environmental value.
