Innovation Management
to maintain competitiveness and elevate products and services in response to rapidly changing consumer needs. We prioritize investment in research and development and the integration of advanced technologies into our operations to enhance product quality, safety, and standards. In addition, we actively pursue strategic collaborations with domestic and international partners to strengthen our innovation ecosystem and co-create new solutions that address the evolving challenges of the digital era.
Goals and Progress
and petty patents registered
| Year | Goals |
|---|---|
| 2024 | 61.23% |
| 2023 | 54.20% |
| 2022 | 48.80% |
Supporting the SDGs
Stakeholders Directly Impacted
Key Performance 2024
Innovation Management Approach
Charoen Pokphand Group is committed to leading the organization into the digital era, or Industry 4.0
with a firm belief that innovation is the key to adapting to global mega trends. The Group has established a systematic innovation management framework guided by the principle of 4Ps: Platform, People, Process, and Pipeline, designed to strengthen the Group’s innovation capabilities across all operations. Platform refers to building systems and infrastructure that support innovation and development. People focus on nurturing talent and cultivating an organizational culture that is ready to adapt in the digital age. The process involves improving work processes through open innovation and effective management of intellectual property. Pipeline emphasizes the application of digital technology to drive continuous innovation. This comprehensive approach reflects the Group’s commitment to staying ahead of change and maintaining competitiveness at the global level.
The Group is also dedicated to applying advanced technologies to create innovations that address global changes. Examples include biotechnology, such as developing climate-resilient seed varieties; nanotechnology; space technology, such as satellite-based soil analysis for agriculture; and robotics and digital tools like blockchain for product traceability. These technologies not only strengthen the Group’s competitiveness but also serve as a foundation for positioning the Group as a leader in innovation.
To ensure concrete progress, the Group clearly assigns responsibility for each strategic initiative, sets measurable targets, builds partnerships with external organizations in innovation development, and fosters a learning culture within the organization. These efforts equip the Group to adapt to global transformations and sustainably meet the needs of consumers in the digital era.
Cyber Security
User Experience
Next-gen Technology
Digital Workplace
Data & Analytics
Automation
Innovation Performance and Investment of Charoen Pokphand Group
Investment
R&D Expenses
(million THB)
| Year | million THB |
|---|---|
| 2024 | 33,607 |
| 2023 | 28,264 |
| 2022 | 28,753 |
| 2021 | 22,689 |
Percentage of R&D Spending per Revenue
| Year | % |
|---|---|
| 2024 | 1.05% |
| 2023 | 0.85% |
| 2022 | 0.99% |
| 2021 | 0.97% |
R&D Personnel
(persons)
| Year | persons |
|---|---|
| 2024 | 9,688 |
| 2023 | 8,968 |
| 2022 | 9,674 |
| 2021 | 7,242 |
Process
One Day Satisfaction Projects
(projects)
| Year | projects |
|---|---|
| 2024 | 40,739 |
| 2023 | 52,284 |
| 2022 | 37,580 |
| 2021 | 35,818 |
Results
Process Innovation Development
Charoen Pokphand Group places strong emphasis on continuously developing innovation within its operational processes to enhance efficiency and reduce operational costs. The goal is to deliver products and services that meet customer needs quickly and cost-effectively. The Group has established an innovation ecosystem that encourages employee participation in creating and developing new approaches. This is supported through various initiatives such as hackathons, innovation contests across business groups, and the “Bua Ban Innovation Fair,” which provides a platform for employees to present creative ideas and scale them into practical applications. In addition, the Group invests in modern technologies to strengthen production capabilities, streamline complexity, and enhance business agility. These efforts reinforce C.P. Group’s commitment to advancing sustainability and competitiveness in the digital era.
Product Innovation Development
Charoen Pokphand Group is committed to the continuous development of product innovation, investing in both infrastructure and human capital to create food products that meet evolving consumer needs. The Group has established 42 food R&D centers in Thailand and overseas to enhance food quality and safety. These centers conduct comprehensive research, covering ingredient selection, development of food additives, culinary process studies by chefs, and sensory testing, such as taste, color, and aroma, to ensure products meet high standards of quality. In addition, the Group invests in advanced food production technologies, including food preservation systems, thermal processing, beneficial microbial technology, and innovative packaging solutions. These technologies support the rapid response to shifting market demands. The Group remains focused on continuous new product development to deliver high-quality offerings that fulfill consumer expectations while promoting sustainability within the food industry.
Fostering Innovation Partnerships
Charoen Pokphand Group places strong emphasis on building innovation networks. In addition to internal investment and technology development, the Group actively fosters collaboration with external entities such as universities, suppliers, private organizations, and government agencies to drive innovations. By integrating external knowledge with in-house expertise, the Group accelerates the innovation process, enabling faster, more diverse solutions that address today’s business challenges. These partnerships also open opportunities to explore and develop new growth strategies (New S-Curve) that support long-term sustainability.
