CP for Sustainability

Background of the “ CP for Sustainability” Project​
The CP for Sustainability Project was initiated by Mr. Suphachai Chearavanont
to encourage executives and employees across all business units worldwide to embrace the Group’s “Three-Benefit Principle” and take part in doing good through various initiatives. These projects aim to address hardships and improve the substandard quality of life in communities, society, or among the Group’s employees, enabling them to live with dignity and resilience. At the same time, the Project fosters a spirit of giving and sharing, with outstanding initiatives being selected and recognized every two years.


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MaxWin Cares For All

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Develop hill tribe farmers for a better life

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Longan for happiness, Return happiness to the community

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Fish Aggregating Devices (FADs) for sustainability: social innovation for profitable conservation from the Gulf of Thailand to Andaman Sea

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Change farmers' lives with Organic fertilizers

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Coffee ... change life, Guardian of the Namwang River, Lampang Province

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Strengthen Artisanal Fishing Communities Income through Local Spotted Scat Fish Conservation Project

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Universal Design QR-Code

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Community Bank for Autism

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Mobile Literacy for Out-of-School Children in 5 Southern Border Provinces

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Improve quality of life for children under Child Institute

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