Let Them See Love: Campaigning for Organ and Eye Donations
Charoen Pokphand Group and True Corporation, in collaboration with the Eye Bank and the Organ Donation Center of the Thai Red Cross Society, have continued to raise Thai people’s awareness on the importance of organ and eye donation for the 15th consecutive year through “Let Them See Love 2021”. In an advertising movie titled “BLOOM A NEW LIFE”, the organs of the body are compared to a beautiful and valuable flower. When a patient enters a brain-dead stage, the organs in the body will deteriorate and expire within an average of 72 hours, just like a flower waiting to wither and become worthless. Organ donation is thus sharing never-ending and beautiful love to patients who await organ transplant in order to start living a beautiful life once again.
In 2021, Charoen Pokphand Group donated 3,937,554 THB from True Group’s customers which were made through SMS, True Move H, True Money Wallet application and exchange of True Points for donation money to the Thai Red Cross Society.
Performance in 2021
- Number of people wishing to donate organs and eyes : 187,641 persons
- Number of patients receiving organ transplant : 487 persons
- Number of patients receiving eye donation : 520 persons
- Amount of donation through Let them See Love : 3,937,554 THB
Number of people wishing to make organ and eye donations (persons)