Sustainability in Actions
Supporting the Thai National Team in International Competitions
Charoen Pokphand Group, in collaboration with Charoen Pokphand Foods Public Company Limited, CP ALL Public Company Limited, and True Corporation Public Company Limited, were entrusted by the National Olympic Committee of Thailand, the Paralympic Committee of Thailand, and the Sports Authority of Thailand to support the Thai national team in international athletic competitions with food, formal communications, and staff and media support, in order to provide good nutrition and ensure their physical and mental well-being. The Group provided clean, safe, quality and nutritious foods, offering the athletes familiar tastes of home to strengthen their morale and prepare them for competition. Furthermore, we provided communications support through international roaming services, which made it easier for the athletes to communicate with their families back home, where they can cheer the athletes on throughout the Asian Games and Asian Para Games.
In addition, Charoen Pokphand Group and our subsidiaries launched a commercial under the concept of “#thainationalteam” to ignite widespread enthusiasm and inspiration amongst Thai people across the country. We also carried out public communications and reported results during the competitions to unify the Thai people in support of our athletes during these important global competitions. Such efforts reflect another one of C.P. Group’s commitments in promoting good health and hygiene in Thai society.