Thai Government Teams Up with Private Sector to Secure Rights to Live Broadcast 2018 FIFA World Cup.

April 30, 2018

- Gen Prawit ensures a joyful experience for Thai soccer fans, which will be able to watch all 64 matches live and free.

Bangkok, 30 April 2018General Prawit Wongsuwon, Thailand’s Deputy Prime Minister and Chairman of the Sports Authority of Thailand’s Board, announces at a press conference that Thailand has secured the rights to broadcast live the 2018 FIFA World Cup final in Russia from 14 June to 15 July 2018. The success came from the collaboration between the public sector, led by the Ministry of Tourism and Sports and the Sports Authority of Thailand; and nine private organizations; namely, BTS Group Holdings Plc, Thai Beverage Plc, Charoen Pokphand Group, Gulf Energy Development Plc, Kasikornbank Plc, King Power International Co Ltd, PTT Global Chemical Plc, Bangchak Corporation Plc and Carabao Tawandang Co Ltd.  

“The government is pleased to announce to Thai people that the negotiation with International Football Federation (FIFA) for the rights to live broadcast the 2018 through Infront Sports & Media AG, the owner of the World Cup 2018’s broadcasting rights in Asia, has been eventually successful,” General Prawit said. He also thanked all parties involved for their support, which is a key component to the successful negotiation. The parties include the Ministry of Tourism and Sports and the Sports Authority of Thailand, which represent the government and act as the coordinator; and the nine private entities, which have offered their support and investment.

“The negotiation was delayed as King Power, who was in charge of initial negotiations, was recently notified that the FIFA would only execute deals with broadcast operators. In order to secure the rights in such a limited time, we needed an entity that is an experienced broadcaster in live streaming international sports events. Consequently, True Visions Group Co Ltd was appointed to represent Thailand in negotiating and signing the agreement. The deal is to ensure that Thais nationwide will be able to enjoy live broadcast of all 64 matches of World Cup Final on True4U (Channel 24), Amarin TV (Channel 34) and Channel 5. 

“Thai people can be sure that they will be able to watch all of the 64 World Cup matches this year for free,” concluded General Prawit. 

The 32 teams qualified for the 2018 World Cup Final are: Group A – Russia (the host), Saudi Arabia, Egypt and Uruguay; Group B – Portugal, Spain, Morocco and Iran;  Group C – France, Australia, Peru and Denmark; Group D – Argentina, Iceland, Croatia and Nigeria, Group E – Brazil, Switzerland, Costa Rica and Serbia; Group F – Germany (title holder), Mexico, Sweden and South Korea; Group G – Belgium, Panama, Tunisia and England, and Group H – Poland, Senegal, Colombia and Japan. The inaugural match will be Russia versus Saudi Arabia at Luzhniki Stadium in Moscow.


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