HEALTH

INNOVATION

TOP

OUR IMPACT

BY THE NUMBERS
20,637
million THB
research and development investment
2,798
patents and petty patents received by C.P. Group in 2020
5,615
research and development personnel
125
research center

OUR WAY FORWORD

2030
Sustainability
Goals
Create value to multi-stakeholders through our innovative solutions
7,500 patents
for innovations or inventions

MANAGEMENT

APPROACH
Innovation is essential in this era of emerging digital age, where people’ lifestyle changed rapidly. C.P. Group believes that innovation is an important tool that will enable us to keep pace with current megatrends. As such, C.P. Group has developed and implemented an Innovation Management Framework, which includes platform creation (Platform), personnel development and organizational culture (People), process development (Process), and open innovation and intellectual property management (Pipeline). Technology has been leveraged as a foundation to systematically drive innovation and continuous improvement, paving the way to an innovation-centric organization.
We focused on research and development (R&D) of innovations that support the economy, society, and the environment. In addition, the organization has leveraged modern technology, including bio-technology (e.g., developing weather-resistant seeds), nanotechnology, space technology (satellites for agriculture and identifying soil color and minerals), and digital and robotics science (traceability and blockchain).
‘Digital Transformation’ is one of the visions that C.P. Group is applying to drive the business forward. It comprises six strategies, each focusing on how technology can be applied to enhance work efficiency for customers and internal operations, and analyzing big data from the manufacturing, marketing, and service processes to expand and strengthen the business and future investments. Over the past year, each strategy has progressed well according to our set targets and indicators.
To achieve excellence research and innovation in all types of businesses within the Group, we have invested in developing our research infrastructure to allow for continuous R&D. C.P. Group currently has 125 R&D centers around the world. Each center is supported by specialist researchers and R&D support personnel to ensure efficient operations, with 5,615 staff in total. Our efforts in innovation infrastructure development not only focus on food and agriculture research centers, but also on technological research that can be used to support and enhance agriculture, education, health, and new lifestyles keeping up with changing trends all around the world.

The CP IP Service Center
The CP IP Service Center is Thailand’s first digital innovation hub. The CP IP Service Center aims to support the creation of innovations and push for the application of patents or petty patents for inventions by C.P. Group innovators. It also provides consultations and trainings on intellectual property. Additionally, the C.P. Group R&D Asset Platform for Cloud Lab has been established as a cross-business group collaboration to share basic information on R&D, researchers’ expertise in various fields, and R&D equipment and tools. The sharing of expertise and research between business groups will further upgrade and increase the Group’s innovations in various fields.

C.P. Group R&D Asset Platform
for Cloud Lab Model

 
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