HEALTH

HEALTH AND WELL-BEING

TOP

OUR IMPACT

BY THE NUMBERS
37
%
of new products are products that promote good health and well-being in comparison with the established goal of 30%
791
products
products focusing on health and well-being
632,147
persons
of children and youth have access to food
901
places
schools have access to food

OUR WAY FORWORD

2030
Sustainability
Goals
Promote an access to protein sources and nutrition for all and enhance well-being of people through our products and services
70 %
of total sales volume B2B and B2C
products and services promote
health and/or well-being

MANAGEMENT

APPROACH
At present, the health of the global population continues to be an issue of interest among the international community, who are working to identify cooperative mean of addressing this problem. Meanwhile, the demand for products that are environmentally friendly and healthy for consumers is increasing significantly. As a leader in the Agro-industry and food, retail, and pharmaceuticals businesses, it has been Charoen Pokphand Group’s (C.P. Group’s) priority to innovate and develop products that respond to these diverse consumer needs. Therefore, the Group strives to research and develop products by implementing international management standards, controls, and testing throughout the value chain, to promote knowledge and good nutrition within a broader society. The Group uses the 4Ps management concept, which stresses developing People, developing Processes based on international standards, developing Products that promote good health and well-being, and Promoting Health.
Considering the management approach, C.P. Group has recognized that effective quality management across the entire organization is a way to strengthens the efficiency of production processes and maintain the quality of our products. Given this, the Group has integrated various quality production standards of both national and international, of which related to animal welfare to our business operations. Furthermore, as a measure of confidence for our stakeholders, the Group strictly complies with these standards, and provides knowledge training to our personnel to enhance their knowledge and understanding on these standards as well as effectively comply with their requirements. We have also engaged reputable external agencies to conduct regular audits of our production processes against the standards.
 
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